Project Description
Antimicrobial Resistance (AMR) is a significant health security issue facing the globe. Referred to in the common vernacular as Superbugs, AMR describes the process where currently treatable diseases become resistant to medication.
Antibiotics have formed a powerful defence against entire families of debilitating illnesses such as Leprosy, Tuberculosis, Plague, Syphilis, and Salmonella. Unfortunately we’re moving back to a time in history where we no longer have tools to treat these illnesses.
Thankfully we’re still in a stage where we can do something about this. Through coordination between governments, drug companies and key sectors, we can reverse this trend.
To encourage awareness around this important issue Antibiotic Awareness Week runs every November. As part of this campaign we partnered with WHO to launch the AMR Pledge platform.
This is a website dedicated to collecting pledges from individuals across the 37 countries and territories of the Western Pacific Region. WHO hope to use this site in conjunction with additional activities to accumulate 1 million pledges over a number of years. The site is accessible in a number of languages and we built it in a way that enables WHO to upload additional languages over time as they desire. The site also has unique coding to enable it to work in China. Not only does it integrate with Chinese social media platforms but we created custom mapping technology that allows the site to position a pledges geographic location even when behind The Great Firewall of China.
If you’re checking it out, why not take the pledge yourself while you’re there!
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