Project Description
The Lowitja Institute is the largest Aboriginal and Torres Strait Islander research body in Australia and once a year they run a significant annual conference. In 2013 the topic for the conference was Knowledge Exchange. As they prepared the sessions, they found themselves struggling to effectively communicate what Knowledge Exchange was and wasn't. Contracting this challenge out to an external firm had also yielded poor results. Penelope Smith contacted me to see if I might be able to support. We decided to create a video that would provide a unified explanation and understanding of Knowledge Exchange that could underpin the conference. To do this I spent time understanding how the organisation saw Knowledge Exchange, comparing this to academic literature, exploring how this differed to various Knowledge Management concepts in other sectors and then seeking to simply and imaginatively capture all of this into a brief video.
The result was a cost effective video that received resounding support at the conference and followed with many academics sharing the clip on YouTube and asking permission to use it for various purposes in their work. The success of explaining this complicated concept also lead to my first project with the World Health Organization a few years later.
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